Never settle.

When you are scrolling through endless pages of reviews for kitchen tools, 2-star reviews with words like “Dull” or “Dingy” are what you don’t want to see. Secure a knife that can keep up with your kitchen with the Victorinox Swiss Classic 8 Inch Chef's Knife. Take the expectation that disappointing knives in the past have given you and subvert it with a sharp, reliable, and durable Victorinox knife.

Placed inside cooking magazines to demand the attention of food-oriented individuals looking to upgrade their kitchen.

Amidst static billboards along busy highways, this animated digital billboard is designed to cut through the competition and demonstrate how this knife stands out.

Pedestrians walking will do a double take when they see this poster. The headline and design requires viewers to stop and read, drawing attention from all who pass it.

Copywriters: Chloe Cronkright, Aurora Young

Art Director: Robert Schmucker

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Nasoya: A Passport for Every Plate

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Squatchcon: Bring on the weird.