Keep your taste buds young.
Do you remember how iconic your taste was in the ‘80s and ‘90s? It was a flash of rock concerts, movie dates, and nights huddled around the TV watching your favorite sitcom. Fast-forward to now, and your cooking is starting to feel bland and repetitive, like your teens and 20s minus grunge bands and rom-coms. With one squeeze of spicy-sweet flavor from Mike's Hot Honey, your meals will feel as epic as you were in 1991.
Placed inside cooking magazines, as well as ones targeting older generations such as Rolling stone.
Placed alongside busy highways near fast food spots, reminding hungry customers of what their meals are missing.
Positioned at bus stops throughout cities, catching eyes of adults during their daily commutes.
Series of interactive Instagram posts with a competitive element for engagement.