Be the parent your plants need.
When a young homeowner brings home their first plant child, they don’t realize that it will have the personality of a sassy teenager. It might start to wilt, dry up, or wither at the slightest inconvenience, and then reach for your phone for answers. These young plant parents never thought they would have to worry about screentime. When plants begin to feel neglected and turn to the internet for answers, Miracle-Gro can bring them back to reality. Be the parent your plants need when you bring home this all-purpose plant food.
Placed in magazines targeting young new young homeowners such as Dwell and Better Homes and Gardens.
Transit ads placed along busy subways in major cities to attract young professionals. Digital posters inside moderately expensive grocery stores to the catch the eyes of younger shoppers.
Digital billboard displayed in downtown city areas to draw the attention of commuters.
Boosted Instagram posts that will pop up in the explore pages of young adults during their daily scrolls.
30 second commercial running both before YouTube videos and during shows on HGTV.
Bumper sticker included with online purchases of Miracle-Gro products over $30.