A passport for every plate.

Tofu is the original flavor sponge of cooking. Soaking up the flavors of Asian cuisine for the past 2000 years, now with Nasoya, tofu can soak up the flavors of any cultural dish. Merging tofu with your favorite meal brings more protein and more flavor than it could have had before. Bring your own twist to tofu and transport your tongue to every culture.

Placed inside travel magazines to catch the attention of adventurous and cultured eaters.

Brochures placed in airports, train stations, hotels, or various tourist attractions in the style of destination travel brochures. Instead of showcasing a specific place, these Nasoya pamphlets showcase iconic meals from various countries, made with tofu. Each brochure will highlight various flavorful dishes and how tofu brings them to life.

Instagram Contest Series of Posts

Social cooking competition encouraging customers to post unique recipes incorporating Nasoya for a future discount.

Collaboration with New York restaurant combining tofu with authentic cultured recipes.

Copywriter: Chloe Cronkright

Art Director: Abby Vann-Cohn

Strategist: Liz Winders

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