It’s not just a trend.
Before terms like “farm-to-table” and “cruelty-free skincare” became buzzwords, Iceland was already living that lifestyle. What’s considered trendy elsewhere is everyday life in Iceland. Sustainability? Iceland runs almost entirely on renewable energy. Natural skincare? That’s just a dip in the Blue Lagoon.
TikTok Video
With TikTok being the social platform that young adults turn to for the latest trends, the use of the video is both comedic and useful for this campaign. This short video pokes fun at the trends that users see on their FYP while positioning Iceland as the place to be.
Digital Slideshow Poster
In the bustling city of NYC, new trendy cafes are popping up every minute. These posters call locals catch the attention of locals by poking fun at the trends that surround them.
