Keep your taste buds young.
Do you remember how iconic your taste was in the ‘80s and ‘90s? Your teens and 20s were a flash of rock concerts, movie dates, and nights huddled around the TV watching your favorite sitcom. Flash forward to now, and nothing feels the same anymore. Your evenings are spent making the same boring meals over and over again. Your cooking is starting to feel like your youth minus the grunge music and rom-coms. It's missing one key ingredient to bring the kick, and that’s where Mike’s Hot Honey comes in. Add one squeeze of this spicy-sweet condiment to make any meal to feel as epic as you were in 1991.
Placed inside cooking magazines, as well as ones targeting older generations such as Rolling stone.
Placed alongside busy highways near fast food spots, reminding hungry customers of what their meals are missing.
Bus stop poster located in cities like Chicago to catch the attention of gen-x pedestrians on their way to work.
Series of interactive Instagram posts with a competitive element for engagement.